Senior Marketing Coordinator
Full Time • Hybrid - CA
Company: Avantier Inc.
Position Type: Full Time (Hybrid)
Location: Toronto
Description: AVANTIER – A Premium High Precision Custom Optics Manufacturer and Innovative Imaging Solution Experts Company, is seeking a business and lead generation focus individual to join their Marketing team.
To be considered for this position you must have at least 5 years of marketing experience. You will be responsible for learning about the industry, content creation, managing marketing activities and overseeing the marketing strategy for the company. This individual will need to collaborate with our Sales and Sales Engineering team for company service and product promotions to increase brand visibility. You will need to be hands on and also be able to take control and lead the marketing strategy initiative.
Responsibilities:
· Develop and execute comprehensive marketing strategies with the internal stakeholders. Utilize metrics and analytics tools to track, evaluate, and optimize campaign performance.
· Focus on generating qualified leads through targeted campaigns and initiatives, while also enhancing engagement with existing customers to foster long-term relationships and drive sales.
· Manage and coordinate marketing activities and office projects to ensure ongoing progress to meet deadlines
· Develop, plan, layout and proofread/edit marketing content, ad campaigns and materials (online, electronic, video and print)
· Support brand management, promotional activities, and the development of a strong corporate identity.
· Monitor, review and report on all marketing activity and results, providing insights and recommendations for improvement.
· Analysis of customer research, current market conditions, and competitor information
· Collaborate with the sales team and engineering team on all marketing initiatives
· Assist in various office tasks when needed
Requirements:
· Must be able to think logically and critically
· Must be highly detail-oriented and organized, with a proactive and positive approach to identifying and solving challenges
· Must pay attention to details (exceptional proofreading and editing skills)
· Must be a good communicator and work well with a team
· Must be able to time manage and prioritize task and projects
· Must be able to learn relevant product and industry knowledge
· Experience in all aspects of developing and managing marketing strategies
· Proven experience in B2B and market research
· Experience with relevant software applications (Word, Outlook, Excel, PowerPoint)
Skills: SEO and SEM, YouTube, LinkedIn, Google Analytics, Google Search Console, Google Ads, email marketing, CRM, video content creation, Adobe Illustrator, Canva, WordPress etc.,
Education: Bachelor’s degree required
Application question(s):
- Please attach a relevant portfolio or website.
Education:
- Bachelor's Degree (required)
Experience:
- B2B: 5 years (required)
Digital marketing: 5 years (required)
Flexible work from home options available.
Compensation: $80,000.00 - $100,000.00 per year
Careers
Avantier Inc. is an unparalleled leader in providing custom optical systems solutions. We offer advanced precision custom optical design, optical engineering, optical lens assembly, rapid optical proto-typing, image processing, and optical manufacturing services.
With over fifty years of experience in optical design and engineering, our team possesses an extensive wealth of knowledge. Our esteemed customers are well aware that Avantier is dedicated to providing exceptional care. Whether you require imaging solutions, lens systems, optical components, or opto-mechanical assemblies for applications in UV, VIS, NIR, or SWIR, rest assured, we have got you covered. Our advanced manufacturing units, coupled with cutting-edge metrology, empower us to manufacture precision optics of the highest caliber.
Opportunities for Career Growth
At Avantier, we maintain a commitment to equal opportunity and affirmative action, actively seeking out top talent. We present an excellent prospect for individuals interested in delving into the realm of custom optical lenses, offering a dynamic work environment.
(if you already have a resume on Indeed)